Allegra is a New York based fashion editor and consultant whose work ranges from successfully repositioning established brands to designing and launching of new labels. Fully versed in the visual language of fashion and design, from high to low, the past, the present and with a keen eye towards the future, Allegra’s approach to every project is carefully measured and client-specific. As a result of her extensive retail and editorial background, her work strikes a balance between art and commerce, favouring bold, graphic imagery with high impact value. Allegra’s work behind the scenes as a consultant has her playing multiple roles at any given time. These include creative director, merchandiser, producer, stylist, editor, trend analyst, visual designer, and writer. It’s everything that makes up the big picture, not just the pictures in the ads. As an editor, Allegra’s goal is not only to bring new ideas to the table, but to improve the ones already on it.